Gold plating has long been a luxurious finish for musical instruments and accessories. While gold is undeniably beautiful, it is not at all durable; it will wear off far too easily and quickly. And it is famously expensive.
But now Shubb have researched a high-tech finishing technique that utilizes titanium to produce a capo that has all the beauty of real gold, but is as durable as any metal finish you will ever find.